設計簡約性與色彩飽和度對消費者綠色評價與運動產品支付意願影響之研究

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dc.contributor陳彥君zh_TW
dc.contributorChen, Yen-Chunen_US
dc.contributor.author萩原萌zh_TW
dc.contributor.authorHagiwara, Moeen_US
dc.date.accessioned2025-12-09T08:00:01Z
dc.date.available2030-07-08
dc.date.issued2025
dc.description.sponsorship全球經營與策略研究所zh_TW
dc.identifier61256031O-47436
dc.identifier.urihttps://etds.lib.ntnu.edu.tw/thesis/detail/6f0b3866c645ee26cacb5e297b9803fd/
dc.identifier.urihttp://rportal.lib.ntnu.edu.tw/handle/20.500.12235/124892
dc.language英文
dc.subject設計簡約zh_TW
dc.subject色彩飽和度zh_TW
dc.subject綠色評價zh_TW
dc.subject知覺效能zh_TW
dc.subject支付意願zh_TW
dc.subjectDesign Simplicityen_US
dc.subjectColor Saturationen_US
dc.subjectGreen Product Evaluationen_US
dc.subjectPerceived Efficacyen_US
dc.subjectWillingness to Payen_US
dc.title設計簡約性與色彩飽和度對消費者綠色評價與運動產品支付意願影響之研究zh_TW
dc.titleThe Impact of Design Simplicity and Color Saturation on Consumer Green Evaluation and Willingness to Pay for Sports Productsen_US
dc.type學術論文

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