設計簡約性與色彩飽和度對消費者綠色評價與運動產品支付意願影響之研究
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Date
2025
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設計簡約, 色彩飽和度, 綠色評價, 知覺效能, 支付意願, Design Simplicity, Color Saturation, Green Product Evaluation, Perceived Efficacy, Willingness to Pay