遊戲化設計元素對在台灣學習華語的留學生的影響：以學習華語APP為例

Abstract

近年來，遊戲化設計在教育科技領域中受到高度關注，特別在提升學習動機與學習成效方面展現潛力。然而，目前針對在台灣學習華語的國際學生，如何透過介面設計中的遊戲化元素有效回應其語言學習挑戰，尚缺乏系統性的研究與實務應用。為填補此一研究空白，本研究結合雙鑽石流程與使用者經驗方法設計了款為國際學生設計的華語學習APP「YUYO」，探討任務挑戰、獎勵系統、進度追蹤與個人化設定等遊戲化元素對學習動機與語言表現的影響。本研究採用定性和定量研究方法，先透過問卷蒐集使用者需求與痛點，作為原型設計依據。接著進行實地使用者測試與半結構式訪談，觀察受試者對APP介面操作、學習任務與遊戲化機制的反應與回饋。資料分析涵蓋量化問卷評分與質性訪談內容，整合用戶行為與主觀認知，評估其設計成效。研究結果顯示，受試者對YuCoin、XP、徽章與排行榜等元素普遍持高度正面態度，認為這些設計能有效提升使用動機與學習持續性。特別是在結合真實場景與語音導引的任務挑戰中，受試者展現出更高的參與度與記憶保持力。受訪者亦表示該APP針對繁體字、注音與台灣在地語境的學習設計，優於多數現有華語學習工具。本研究證實遊戲化介面設計能顯著強化華語學習動機與實用性，尤其對在台國際學生而言，具有文化與語言雙重適應的輔助效果。研究提出以任務導向與情境沉浸為核心的APP設計策略，為未來語言學習產品開發與教育介面設計提供具體實證與參考架構，亦拓展了設計研究與教育科技的交叉應用視野。In recent years, gamification has received growing attention in educational technology for enhancing learning motivation and effectiveness. However, few studies focus on how gamified interfaces can address the challenges faced by international students learning Mandarin in Taiwan. This study applies the Double Diamond process and user experience methods to develop “YUYO,” a gamified Mandarin learning app. The app includes task-based challenges, virtual rewards, progress tracking, and personalized settings to improve learner motivation and performance.A mixed-methods approach was adopted. Questionnaires were used to identify user needs and pain points, guiding the prototype design. This was followed by user testing and semi-structured interviews to gather feedback on interface usability, learning tasks, and gamification mechanisms. Data analysis combined quantitative ratings with qualitative insights.Findings show strong user engagement with features like YuCoin, XP, badges, and leaderboards. Location-based challenges with voice instructions improved participation and word retention. Users appreciated the app’s emphasis on traditional characters, Zhuyin, and localized content.This study confirms that gamified interfaces enhance Mandarin learning motivation and outcomes. It proposes a context-immersive, task-driven design strategy that offers practical insights for future language learning tools and contributes to design and educational technology research.