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國際與社會科學學院
大眾傳播研究所
教師著作
教師著作
Permanent URI for this collection
http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/31274
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search.filters.author.程紹同
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search.filters.subject.行銷
1
search.filters.subject.世界杯足球賽
1
search.filters.subject.世界足球賽
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search.filters.subject.休閒
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search.filters.subject.愛迪達
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1994 - 1999
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2000 - 2002
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Item
世足風吹動臺灣行銷熱
(
滾石文化股份有限公司
,
2002-08-01
)
程紹同
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足戰東方世界盃之行銷風雲錄
(
中華民國大專院校體育總會
,
2002-06-01
)
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1998運動品牌行銷案例--愛迪達之運動贊助整合策略解析
(
滾石文化股份有限公司
,
1999-08-01
)
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從行銷概念談運動休閒服務
(
教育部體育署
,
1994-03-01
)
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